Mediaweek, a widely-read industry trade publication targeting media executives, has featured a by-lined article by Linkstorm CEO David Sidman. In it, David discusses the latest trends in behavioral targeting and urges the advertising industry to focus more on letting the customer drive the process. He states, "The point is, the advertiser can never get all the way inside the head of the user... With or without behavioral targeting to help target the right ad to the right customer, why not let the customer cross that 'last mile' herself?"
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