NEW YORK June 11, 2007 — Linkstorm is pleased to announce that it been selected as one of three finalists for the prestigious LinkShare Golden Link "Innovative Affiliate of the Year" Award. Other nominees in the category are StarStyle and Zafu.
LinkShare's award for "Innovative Affiliate of the Year" is given to companies who offer unique services or technology to facilitate new partnerships, drive sales and build ROI. Previous winners include FabulousSavings, AmeriDollars and Wow Coupons.
"It's an honor to be recognized as a company at the forefront of performance-based marketing, especially by LinkShare, an innovative marketing leader in its own right," said David Sidman, CEO and Founder of Linkstorm.
Linkstorm offers shoppers a new way to navigate through a merchant's inventory and content — by mousing over any ad or product reference and seeing a menu linking to all of the merchant's products, marketing info and shopping cart. This approach has several benefits:
"After more than six years of continuous product development and numerous large scale deployments in the content industry, we're excited to see our 'intender driven' navigation philosophy now recognized by leaders in advertising, affiliate marketing and eCommerce as well. With academic and evidence-based research to support the superiority of our 'intender-driven' philosophy, we're deeply committed to further innovation in partnership with our customers. We are currently working with a host of leading global advertisers, agencies and technology partners to ensure that we remain a step ahead," added Sidman.
Linkstorm is a company that will change the Web as we know it today. Instead of clicking on an ad and then having to click through page after page on the Web searching for what the user is really looking for, Linkstorm provides all desired navigation paths in a cascading menu of links that is invoked via a simple rollover of the ad. Beyond advertising and related applications we offer today (content, video, social networking, SEO, Personal ID, etc.) this next-generation hyperlink will eventually be adopted universally for other applications, as it contains many intrinsic advantages over today's URLs and is based on a linking infrastructure developed by the primary inventor of the Internet (Dr. Robert Kahn, co-inventor of TCP/IP and recipient of the Turing Award, Nat'l Medal of Freedom, etc.); Linkstorm has developed the patent-pending applications and services that unlock its full business value. Linkstorm increases product visibility and sales for retailers, advertisers, ad agencies, affiliate marketers, direct marketers, behavioral targeting specialists, publishers and media companies of all kinds. Linkstorm is headquartered in New York City and is funded by visionary investors such as Esther Dyson, Jim Rutt, and many of the NY Angels.
The LinkShare Golden Link Awards is part of the LinkShare Symposium 2007 to be held June 19 and 20. It is an annual event hosted by LinkShare Corporation that brings together hundreds of leading companies in e-commerce and online marketing to forge business relationships and discuss issues facing the industry at large.
For more information, click here http://www.linkshare.com/symposium2007/glawards_overview.shtml
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Tina Aridas, Manager, Marketing & Press Relations
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