NEW YORK and LONDON, December 19, 2007 — Advertising technology company Linkstorm is ramping up its sales effort in the European online advertising business thanks to a new partnership with GMW Media, Ltd., a United Kingdom-based independent online media sales house. GMW Media was founded in 2005 by Mark Wright, a veteran in online sales who has worked for companies such as Rivals.net, Sports.com, Teamtalk Media and Sportinglife. The company offers Linkstorm an extended sales team with local market know-how and contacts, thus raising Linkstorm's visibility with GMW's fast-growing network of advertisers and publishers.
"Because the demand for more effective advertising solutions is growing as quickly in the U.K. as it is in the U.S., we have chosen to partner with GMW Media due to its strong track record and extensive credentials in the online network arena," said David Sidman, founder and CEO of Linkstorm, a company pioneering a new approach to online advertising based on the principle that if ads are more useful to the customer, they will perform better for the advertiser; Linkstorm achieves this by overlaying cascading menus onto any ad format, thus providing the customer with direct, deep links to the product information and transactions that they want.
"GMW's network of more than 300 sites delivers some 30 million page impressions per day and offers advertisers huge reach across the entire U.K. The marriage of our technology and their sales acumen will make for a powerful force in online advertising," said Mr. Sidman.
Prior to founding GMW Media, Mr. Wright worked as the first sales executive outside the U.S. for global technology giant Claria, where he opened and ran their London office.
Located in the heart of London's "Noho" neighborhood, GMW and their team of specialist sales staff currently work with more than 20 advertising agencies in and around London and with advertisers including McDonald's, Sony, Vodafone, HSBC, Nat West and many more. "We believe that Linkstorm will revolutionize the way that online advertising works," said Mr. Wright. "They have come up with a brilliant way to make advertising more effective by putting the user in charge of their online experience."
GMW Media Ltd is an independent online sales house based in the U.K. GMW Media Ltd specialises in online media sales for companies who have online advertising inventory in the U.K., and no local sales team in place to drive revenue from it. Through our extensive contacts within the U.K. online advertising industry and our exclusive database, GMW Media Ltd can deliver U.K. sales to all web based companies around the world and deliver fantastic ROI for clients and agency rosters alike. Our experienced team of account managers is always on hand and will deliver up to the minute reports and results for all live campaigns.
Linkstorm is a marketing technology company that is pioneering a new approach to online advertising, e-commerce, publishing and social networking. The company's unique linking system significantly improves performance of all online advertising and enhances user engagement by overlaying cascading menus onto any ad format and quickly connecting users to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is headquartered in New York City and is funded by visionary investors such as and Jim Rutt. For more information, please visit www.linkstorms.com or click .
Vidar Brekke, VP of Marketing
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