NEW YORK, January 29, 2008 — Responding to growing demand for campaigns using its advanced online advertising enhancing technology, Linkstorm has hired Rob Silvershein as regional vice president, western sales.
Mr. Silvershein, who will be based out of Los Angeles, will report directly to Linkstorm's vice president of sales Scott "Wax" Waxenberg and will be responsible for driving the company’s west coast sales initiatives. He has been tasked with growing the company's agency and corporate relationships in the financial, automotive, technology, travel, e-commerce and healthcare markets.
"Linkstorm is on the verge of breaking through to become an integral web technology that is applicable to all aspects of a company's online advertising and marketing presence," said Mr. Waxenberg. "As we see demand for our products and services growing across the country, it has become clear that we needed a strong presence on the left coast. We've found that in Rob and we look forward to leveraging his knowledge, relationships and understanding of the west coast market to establish our footprint."
Prior to joining Linkstorm, Mr. Silvershein led the national sales efforts of Reactrix Systems, a place-based interactive advertising company. He was responsible for building a successful sales team, growing revenue and raising the awareness level of Reactrix in the advertising community. He also worked as vice president of digital media sales at World Wrestling Entertainment, where he was responsible for increasing brand awareness in the western half of the United States. Mr. Silvershein has also played a key sales role with companies including Screenvision and the CBS Television Network.
A graduate of Cornell University, Mr. Silvershein holds a bachelor's degree in business management & applied economics and a master of business administration in strategic marketing and planning.
Linkstorm is an advertising technology company that is pioneering a new approach to online marketing, e-commerce, publishing and social networking. The company's unique ad enhancement technology significantly improves performance of all online advertising and enhances user engagement by overlaying cascading menus onto any ad format and quickly connecting customers to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is headquartered in New York City and is funded by visionary investors such as and Jim Rutt. For more information, please visit www.linkstorms.com or click .
Vidar Brekke, VP of Marketing
(646) 649-8794 / (732) 861-8704
Here's a simple way to drop us a note.