NEW YORK, March 17, 2008 — Two well-known and respected advertising industry executives, Lois Condon and Gabe Nydick, have joined the Linkstorm team as vice president of advertising operations and chief of infrastructure, respectively.
Ms. Condon, a 24-year veteran of McCann-Erickson Worldgroup, will leverage her vast experience to help further build, manage and integrate LinkstormÕs advertising operations with third parties. Linkstorm is an advertising technology company with products that significantly improve click-through rates and brand engagement for all forms of on-line advertising.
Mr. Nydick, who most recently served as director of infrastructure research and development for 24/7 Real Media, will run technology operations at Linkstorm.
The two hires add to LinkstormÕs expanding roster of seasoned ad industry insiders that joined the company in the last year including Vidar Brekke, vice president of marketing, previously vice president of marketing with JPMorgan Chase and strategist on Ogilvy's IBM account.
"These two senior level hires will help us to ramp-up our client services and infrastructure during a period of rapid growth for Linkstorm," said David Sidman, chief executive officer, Linkstorm.
"Lois' background and insights will be invaluable in helping us to manage relationships with the agency community, in particular with respect to unifying our trafficking and metrics reporting with those already used by agencies."
At McCann-Erickson Worldgroup, Ms. Condon performed a variety of roles ranging from media planning to systems development. She is a certified project management professional (PMP), and prior to joining Linkstorm held the position of vice president, systems integration manager, during which time she was responsible for re-engineering the company's online metrics monitoring and workflow to optimize billing and other back-office functions.
At 24/7 Real Media, Mr. Nydick served as an advisor on system design, administration, networking, business process and automation. He was responsible for building and supporting new products and services developed to improve operational efficiencies.
"Gabe is sure to be an integral addition to the team driving our growth strategy," said Mr. Sidman. "His wide-ranging technology experience and creativity will help Linkstorm in everything from enhancing our serving platform for improved scalability to ensuring reliable day-to-day campaign delivery for our clients."
Mr. Nydick's experience as an engineer and technology operations expert spans more than a decade and includes work at RootMarket, TransactTools and The Wedding Channel. He joins an already strong technical team lead by Lon F. Binder, chief technology officer, who, prior to joining Linkstorm last year, architected scalable ad serving platforms for [x+1] and Heavy.com; and Director of Advertising Technology Kristian Rickert, who previously was an integral part of the tech team for leading Internet travel portal Orbitz.
Linkstorm is an advertising technology company that is pioneering a new approach to online marketing, e-commerce, publishing and social networking. The company's unique ad enhancement technology significantly improves performance of all online advertising and enhances user engagement by overlaying cascading menus onto any ad format and quickly connecting customers to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is headquartered in New York City and is funded by visionary investors such as and Jim Rutt. For more information, please visit www.linkstorms.com or click .
Vidar Brekke, VP of Marketing
Linkstorm
(646) 649-8794 / (732) 861-8704