SAN FRANCISCO, April 14, 2008 — In response to strong ad agency support for its new banner ad performance guarantee, Linkstorm, here at the Ad:Tech SF conference, has extended the offer for an additional two months.
The program, announced by Linkstorm at last month's American Association of Advertising Agencies (AAAA) Media Conference and Tradeshow, ensured a minimum boost of 50 percent in click-through rates over traditional banner ad campaigns or it will waive all its fees for the campaigns.
Since the AAAA conference last month, the guarantee has resulted in 15 new customer engagements and zero refunds due to lack of performance. Linkstorm's innovative banner ad format overlays cascading menus onto traditional and rich media banners and allows the user to identify and access the information that they seek from an advertiser.
"Our demonstrated performance gains and a guaranteed ROI has made our ad solutions too attractive to pass up for a wide array of direct response advertisers," said David Sidman, founder and chief executive officer of Linkstorm. "We had earlier told our clients that our ad optimization technology outperforms any other banner ad technology, and that we could prove it — but now we have further insured our claims with our own money. I am not sure I know of another technology company, never mind advertising company, that has been so bold as to guarantee performance."
Linkstorm is an advertising technology company that is pioneering a new approach to online marketing, e-commerce, publishing and social networking. The company's unique ad enhancement technology significantly improves performance of all online advertising and enhances user engagement by overlaying cascading menus onto any ad format and quickly connecting customers to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi. Linkstorm is headquartered in New York City and is funded by visionary investors such as and Jim Rutt. For more information, please visit www.linkstorms.com or click .
Vidar Brekke, VP of Marketing
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