San Francisco, CA and New York, NY, July 27, 2009 — The leading provider of transactional-based advertising technology, Adgregate Markets has announced a strategic partnership with Linkstorm to become the only ecommerce solution integrated into Linkstorm's Banner Xpander™. The partnership delivers to market a cutting-edge advertising solution for in-banner engagement and ecommerce by combining two industry-leading technologies.
Adgregate's ShopAds™ will become an innovative addition to Linkstorm's Banner Xpander offering. ShopAds will enable Linkstorm to integrate e-commerce transactions into any Banner Xpander campaign, allowing consumers to browse, interact with, and purchase products directly within the ad unit. Now for the first time, advertisers using Banner Xpander will be able to create advertising campaigns that drive sales through a complete in-banner purchase experience Ð from browsing product information to checkout, all from within a Linkstorm ad unit.
"The combined Banner Xpander and ShopAds product offers marketers improved results from their display advertising by bridging the gap between in-banner product discovery and purchasing," said Ari Brandt, CEO, Linkstorm. "The industry is rapidly shifting towards performance-based advertising. Together with Adgregate, Linkstorm is equipped to lead that charge."
Poised to revolutionize online display advertising, Adgregate's ShopAds transform traditional banner ads into fully transactional ecommerce ad units. Customers can securely purchase any product from within ShopAds, without ever needing to click away to another website.
"Linkstorm is changing the game for marketers looking to provide consumers with easy access to product information, which in turn results in better conversion rates as well as a wealth of valuable data," said Henry Wong, CEO, Adgregate Markets. "As Linkstorm's first and only ecommerce partner, we're empowering Linkstorm to take that value proposition even further with true ROI measurement for their clients."
Linkstorm is the provider of Banner Xpander, the leading ad format for advertising clients seeking to quickly display information for multiple products, product information, and marketing messages entirely within a banner. Linkstorm clients, such as Cisco, E*Trade, American Express, Wal-Mart, IBM, Microsoft and Chevrolet, have delivered greater value for their consumers and in turn achieved greater performance for their campaigns. Since its commercial launch in April 2008, Linkstorm technology has consistently delivered an increase of 2x-5x in click-through rate for some of the world's largest brands and agencies.
Together, Linkstorm and Adgregate will deliver the only solution for advertisers seeking to increase sales, across multiple product lines, through in-banner ecommerce. Through this partnership, Linkstorm expects to immediately begin offering the combined product to its world-class clients. Adgregate's ShopAds will additionally continue to be distributed by Eyewonder, DoubleClick and other leading advertising companies.
Linkstorm is an advertising technology company that is pioneering a new approach to online marketing, e-commerce, publishing and social networking. The company's unique ad enhancement technology significantly improves performance of all online advertising and enhances customer engagement by overlaying cascading menus onto any ad format and quickly connecting customers to the information they want. Clients include national and global advertisers, agencies and publishers such as Cisco, E*Trade, American Express, Wal-Mart, Nissan, IBM, Microsoft, Ogilvy, Razorfish, Grey, Digitas, MRM, AOL, Meredith and the New York Times. Linkstorm is headquartered in New York City and is funded by visionary investors such as and Jim Rutt. For more information, please visit www.linkstorm.net.
Adgregate Markets is pioneering the world's first fully transactional performance ad network, one that brings a frictionless shopping experience to consumers. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within the innovative ad. ShopAds are easily distributed through ad networks, blogs, and social networking communities simply by copying and pasting the widget code into any web environment. Adgregate enables distributed commerce by helping advertisers easily turn banner ads into ShopAds. Publishers can leverage Adgregate to enhance their advertising offering or become an affiliate by simply grabbing transactional ShopAds to publish on their sites. Adgregate is a privately held San Francisco bay area-based company and is venture-backed by leading investors. For additional information, please visit http://www.adgregate.com.